We are going to go through eleven examples of brands with well a well-defined brand essence. But the crux of GoPro’s suc­cess, and one of the brand’s great­est strengths, is user-gen­er­at­ed con­tent. https://www.inc.com/peter-economy/7-things-great-brands-always-do.html Mashed-up words. and a number of successful campaigns, Coca-Cola is a prime example of brand personality. Why? Just shoot for that essential feeling. FACEBOOK ... Johnson & Johnson's Tylenol and Costco's Kirkland brands have been great brands … This is a textbook example of selling the benefits, not the features. This is another important component of great brand storytelling. Sponsored by Netflix's hit prison drama Orange is the New Black, the longform read is fascinating, relevant and elegantly presented. Creating a personal brand is a ton of work, but it’s also incredibly rewarding and a great learning experience. And here’s a screenshot of her Twitter, which has more than 8,000 followers and prominently links to an impressive brand (HubSpot) in her bio. Interactive images, a captivating video and strong journalistic content all add up to a great article that ticks all the boxes for both brand and reader. Once the brand essence is nailed down, it is easy to write tag lines, design brand marketing campaigns, and make product decisions. Zillow, a real estate company, and Instacart, an on-demand grocery service are some of the brands that have mashed-up names. Take a peek at her LinkedIn bio, because that’s how you write a great LinkedIn summary! Examples of such businesses names and trade names include Tumblr, which is a blogging app and Flickr, a photo messaging app. 4 Fantastic Examples of Brand Storytelling. A great one can make your company (or product) benefits extremely clear to consumers. Giving great branded examples throughout your brand guidelines really shows “how” everyone should be presenting the brand. What exactly makes your product different from competitors? It's a modern brand with purpose. The company's popularity speaks volumes about the fact that you can do very well by doing good. The more you allow your audience to see of the inside of your company, the better. Differentiate your brand. Examples of Companies or Products That Have Outstanding Brand Equity. GeekWrapped's commitment to popularizing science is a great example of a brand with a long-term vision that focuses on more than just profits. 6. From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial).. Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. This same advice applies directly to creating your tagline or slogans. With a loud and vibrant logo, a good slogan (‘Delicious and Refreshing’, ‘Always Coca-Cola’, ‘Taste the Feeling’ – the list goes on!) 7. Mainstream words Don’t worry if you are struggling with the concepts. We can suggest you great brand names. Plus, it can generate a long-term income from that investment if executed well. GoPro is con­stant­ly improv­ing the tech­nol­o­gy users need to edit, upload, and share their videos (a GoPro app allow­ing users to do this on their mobile devices is expect­ed to launch this sum­mer). For further help developing your career, check out my book, Why Career Advice Sucks . This is a prime example of stellar “social proof.” Her social media is consistent and professional. 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